April 30, 2026
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Press
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USTA

Historic 5-Year Deal: PlayReplay and USTA Launch Largest ELC Deployment in ITF History

John Doe
Club Manager, Ace Tennis
A Historic Milestone for the Global Game

The USTA and PlayReplay have officially launched a collaboration that marks the largest deployment of ELC on ITF tournaments in history. Over the next five years, every match court at all men’s and women’s hard-court ITF World Tennis Tour events on the USTA Pro Circuit will be equipped with PlayReplay’s silver-certified technology.

Fortifying the American Competitive Pathway

The USTA Pro Circuit currently stages 67 hard-court events, with plans to grow the calendar significantly. Through this collaboration, PlayReplay technology will support over 350 events, ensuring a fair, accurate, and modernized experience for thousands of aspiring professionals. As part of a multi-year investment strategy geared toward fortifying the American competitive pathway, this scale represents the largest deployment of ELC in ITF history.

Validation from USA Tennis

"This investment marks a commitment to elevating the competition experience and providing an enhanced level of service for all players," said Tracy Davies, General Manager, USA Tennis. "PlayReplay has proven to be a tremendous solution at the junior and collegiate levels, and we're excited to see that benefit come to fruition on the Pro Circuit."

Transformative Reach and Technology

PlayReplay’s "light footprint" technology is the key to this massive scale, allowing for rapid setup across dozens of nationwide locations without manual calibration.

“It’s magic to work with the USTA,” says Hans Lundstam, CEO and Co-Founder of PlayReplay. “We share the same vision, and the combination of their reach and our technology is truly transformative for the sport. We are exceptionally proud to help thousands of players on their journey to becoming professionals.”

A Historic Milestone for the Global Game

The USTA and PlayReplay have officially launched a collaboration that marks the largest deployment of ELC on ITF tournaments in history. Over the next five years, every match court at all men’s and women’s hard-court ITF World Tennis Tour events on the USTA Pro Circuit will be equipped with PlayReplay’s silver-certified technology.

Fortifying the American Competitive Pathway

The USTA Pro Circuit currently stages 67 hard-court events, with plans to grow the calendar significantly. Through this collaboration, PlayReplay technology will support over 350 events, ensuring a fair, accurate, and modernized experience for thousands of aspiring professionals. As part of a multi-year investment strategy geared toward fortifying the American competitive pathway, this scale represents the largest deployment of ELC in ITF history.

Validation from USA Tennis

"This investment marks a commitment to elevating the competition experience and providing an enhanced level of service for all players," said Tracy Davies, General Manager, USA Tennis. "PlayReplay has proven to be a tremendous solution at the junior and collegiate levels, and we're excited to see that benefit come to fruition on the Pro Circuit."

Transformative Reach and Technology

PlayReplay’s "light footprint" technology is the key to this massive scale, allowing for rapid setup across dozens of nationwide locations without manual calibration.

“It’s magic to work with the USTA,” says Hans Lundstam, CEO and Co-Founder of PlayReplay. “We share the same vision, and the combination of their reach and our technology is truly transformative for the sport. We are exceptionally proud to help thousands of players on their journey to becoming professionals.”

Contents Overview

Exciting Innovations
Importance of Accuracy
Enhancing Experience
New Era
Conclusion

News

USTA
|
April 30, 2026
|
Press

Historic 5-Year Deal: PlayReplay and USTA Launch Largest ELC Deployment in ITF History

In a landmark move for global tennis, the USTA has entered a five-year collaboration with PlayReplay to bring Electronic Line-Calling (ELC) to every hard-court match on the USTA Pro Circuit. This represents the largest deployment of ELC on ITF tournaments in history, ensuring a fair, data-driven pathway for the world's future tennis stars.
Tennis Canada
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March 20, 2026
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Press

Tennis Canada and PlayReplay Announce Exclusive Partnership

Following a successful pilot phase, Tennis Canada has officially named PlayReplay its exclusive Electronic Line-Calling (ELC) partner. As the only silver-certified system approved by the federation, PlayReplay will debut at the Fischer Indoor Junior Nationals this month and provide year-round performance data at Toronto’s Sobeys Stadium.
Sports Business Journal
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August 28, 2025
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Partnership

ITA Signs Three-Year Partnership with PlayReplay for ELC

The Intercollegiate Tennis Association (ITA) has signed a three-year partnership with PlayReplay, making it the exclusive electronic line-calling provider for top ITA championships. This agreement follows a successful pilot and solidifies PlayReplay's role in enhancing fairness and sportsmanship in collegiate tennis.