August 28, 2025
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Partnership
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Sports Business Journal

ITA Signs Three-Year Partnership with PlayReplay for ELC

John Doe
Club Manager, Ace Tennis
A "Big Bang Introduction" to College Tennis

The Intercollegiate Tennis Association (ITA) has formally adopted PlayReplay's electronic line-calling (ELC) system in a new three-year partnership. According to PlayReplay CEO Hans Lundstam, this is a "big bang introduction to college tennis," marking the official transition from a pilot program to a full-scale partnership.

Solving Pain Points in Officiating

ITA CEO David Mullins noted that PlayReplay's technology solves key pain points in the sport, such as the declining number of match officials and issues with sportsmanship. The system will primarily be used for challenges during top ITA championships, including the Men's/Women's All-American and National Team Indoor Championships.

Exclusive and Verified Technology

This partnership makes PlayReplay the exclusive ELC provider for these prestigious events and the only ELC vendor approved by the ITA at this time. The deal comes after a year of rigorous testing and PlayReplay's recent ITF Silver certification, validating the system's accuracy for high-level national competition. PlayReplay is also being promoted to ITA-member universities as a solution for dual matches, tournaments, and practices.

A "Big Bang Introduction" to College Tennis

The Intercollegiate Tennis Association (ITA) has formally adopted PlayReplay's electronic line-calling (ELC) system in a new three-year partnership. According to PlayReplay CEO Hans Lundstam, this is a "big bang introduction to college tennis," marking the official transition from a pilot program to a full-scale partnership.

Solving Pain Points in Officiating

ITA CEO David Mullins noted that PlayReplay's technology solves key pain points in the sport, such as the declining number of match officials and issues with sportsmanship. The system will primarily be used for challenges during top ITA championships, including the Men's/Women's All-American and National Team Indoor Championships.

Exclusive and Verified Technology

This partnership makes PlayReplay the exclusive ELC provider for these prestigious events and the only ELC vendor approved by the ITA at this time. The deal comes after a year of rigorous testing and PlayReplay's recent ITF Silver certification, validating the system's accuracy for high-level national competition. PlayReplay is also being promoted to ITA-member universities as a solution for dual matches, tournaments, and practices.

Contents Overview

Exciting Innovations
Importance of Accuracy
Enhancing Experience
New Era
Conclusion

News

USTA
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April 30, 2026
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Press

Historic 5-Year Deal: PlayReplay and USTA Launch Largest ELC Deployment in ITF History

In a landmark move for global tennis, the USTA has entered a five-year collaboration with PlayReplay to bring Electronic Line-Calling (ELC) to every hard-court match on the USTA Pro Circuit. This represents the largest deployment of ELC on ITF tournaments in history, ensuring a fair, data-driven pathway for the world's future tennis stars.
Tennis Canada
|
March 20, 2026
|
Press

Tennis Canada and PlayReplay Announce Exclusive Partnership

Following a successful pilot phase, Tennis Canada has officially named PlayReplay its exclusive Electronic Line-Calling (ELC) partner. As the only silver-certified system approved by the federation, PlayReplay will debut at the Fischer Indoor Junior Nationals this month and provide year-round performance data at Toronto’s Sobeys Stadium.
Sports Business Journal
|
August 28, 2025
|
Partnership

ITA Signs Three-Year Partnership with PlayReplay for ELC

The Intercollegiate Tennis Association (ITA) has signed a three-year partnership with PlayReplay, making it the exclusive electronic line-calling provider for top ITA championships. This agreement follows a successful pilot and solidifies PlayReplay's role in enhancing fairness and sportsmanship in collegiate tennis.