August 28, 2025
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Partnership
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Sports Business Journal

ITA Signs Three-Year Partnership with PlayReplay for ELC

John Doe
Club Manager, Ace Tennis
A "Big Bang Introduction" to College Tennis

The Intercollegiate Tennis Association (ITA) has formally adopted PlayReplay's electronic line-calling (ELC) system in a new three-year partnership. According to PlayReplay CEO Hans Lundstam, this is a "big bang introduction to college tennis," marking the official transition from a pilot program to a full-scale partnership.

Solving Pain Points in Officiating

ITA CEO David Mullins noted that PlayReplay's technology solves key pain points in the sport, such as the declining number of match officials and issues with sportsmanship. The system will primarily be used for challenges during top ITA championships, including the Men's/Women's All-American and National Team Indoor Championships.

Exclusive and Verified Technology

This partnership makes PlayReplay the exclusive ELC provider for these prestigious events and the only ELC vendor approved by the ITA at this time. The deal comes after a year of rigorous testing and PlayReplay's recent ITF Silver certification, validating the system's accuracy for high-level national competition. PlayReplay is also being promoted to ITA-member universities as a solution for dual matches, tournaments, and practices.

A "Big Bang Introduction" to College Tennis

The Intercollegiate Tennis Association (ITA) has formally adopted PlayReplay's electronic line-calling (ELC) system in a new three-year partnership. According to PlayReplay CEO Hans Lundstam, this is a "big bang introduction to college tennis," marking the official transition from a pilot program to a full-scale partnership.

Solving Pain Points in Officiating

ITA CEO David Mullins noted that PlayReplay's technology solves key pain points in the sport, such as the declining number of match officials and issues with sportsmanship. The system will primarily be used for challenges during top ITA championships, including the Men's/Women's All-American and National Team Indoor Championships.

Exclusive and Verified Technology

This partnership makes PlayReplay the exclusive ELC provider for these prestigious events and the only ELC vendor approved by the ITA at this time. The deal comes after a year of rigorous testing and PlayReplay's recent ITF Silver certification, validating the system's accuracy for high-level national competition. PlayReplay is also being promoted to ITA-member universities as a solution for dual matches, tournaments, and practices.

Contents Overview

Exciting Innovations
Importance of Accuracy
Enhancing Experience
New Era
Conclusion

News

Sports Business Journal
|
August 28, 2025
|
Partnership

ITA Signs Three-Year Partnership with PlayReplay for ELC

The Intercollegiate Tennis Association (ITA) has signed a three-year partnership with PlayReplay, making it the exclusive electronic line-calling provider for top ITA championships. This agreement follows a successful pilot and solidifies PlayReplay's role in enhancing fairness and sportsmanship in collegiate tennis.
pickleball.com
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July 25, 2025
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Partnerships

Pickleball Inc. Partners with PlayReplay

Pickleball Inc. has partnered with PlayReplay, making it the exclusive worldwide distributor of PlayReplay's AI-powered technology for pickleball. This partnership will bring automated line calls and advanced performance analytics to the sport, starting with the PPA Tour and Major League Pickleball in 2026.
Cision
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June 11, 2025
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Press

PlayReplay Earns ITF Silver Classification, the First Worldwide at Its Price Point

PlayReplay has been awarded the prestigious ITF Silver classification, becoming the first and only company globally to achieve this for an electronic line-calling system in its price range. This significant milestone validates the system's exceptional accuracy and reliability for competitive tennis.