PlayReplay

News

August 28, 2025
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Sports Business Journal
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Partnership

ITA Signs Three-Year Partnership with PlayReplay for ELC

The Intercollegiate Tennis Association (ITA) has signed a three-year partnership with PlayReplay, making it the exclusive electronic line-calling provider for top ITA championships. This agreement follows a successful pilot and solidifies PlayReplay's role in enhancing fairness and sportsmanship in collegiate tennis.
July 25, 2025
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pickleball.com
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Partnerships

Pickleball Inc. Partners with PlayReplay

Pickleball Inc. has partnered with PlayReplay, making it the exclusive worldwide distributor of PlayReplay's AI-powered technology for pickleball. This partnership will bring automated line calls and advanced performance analytics to the sport, starting with the PPA Tour and Major League Pickleball in 2026.
July 9, 2025
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Sports Business Journal
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Partnerships

UPA Partners with PlayReplay for Electronic Line Calling Technology

The United Pickleball Association (UPA) has partnered with PlayReplay to introduce electronic line-calling technology across the PPA Tour and Major League Pickleball. This collaboration will help standardize officiating, enhance match integrity, and provide valuable analytics for players as the sport grows.
June 19, 2025
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Swedish Tennis Federation
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News

The Swedish Tennis Federation Celebrates PlayReplay’s World-First ITF Approval

The Swedish Tennis Federation (SvTF) is proud to announce that PlayReplay is the first company in the world to receive ITF approval for its electronic line-calling system. The international recognition is a testament to PlayReplay’s reliable and innovative technology, a product of a new partnership with the USTA.
June 11, 2025
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Dagens Industri
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News

Swedish Tennis Tech Enters the Elite Room: PlayReplay's ITF Silver Milestone

PlayReplay, the innovative Swedish tennis tech company, has officially entered the highest echelons of the sport. This Di.se article celebrates the company's ITF Silver classification—a milestone that solidifies its reputation as a global leader in accurate and reliable tennis technology.
June 11, 2025
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Cision
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Press

PlayReplay Earns ITF Silver Classification, the First Worldwide at Its Price Point

PlayReplay has been awarded the prestigious ITF Silver classification, becoming the first and only company globally to achieve this for an electronic line-calling system in its price range. This significant milestone validates the system's exceptional accuracy and reliability for competitive tennis.
October 31, 2024
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Racquet Sports Industry
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Press

USTA Adopts PlayReplay Electronic Line Calling for Junior National Events

The USTA announced it will integrate PlayReplay's electronic line calling system into upcoming Junior National Indoor Championships, marking its first formal use of ELC at national junior tournaments. This move underscores the USTA's commitment to enhancing fairness and the player experience in competitive junior tennis.
September 18, 2024
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ITA
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Partnerships

ITA and PlayReplay Pilot Electronic Line Calling in College Tennis

The Intercollegiate Tennis Association (ITA) is partnering with PlayReplay to pilot its electronic line calling system at select college tennis events during the 2024-25 season. This collaboration aims to enhance accuracy and fairness, building on PlayReplay's proven technology in the collegiate tennis environment.
June 6, 2024
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USTA
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Partnerships

USTA Invests in Electronic Line Calling System for Junior and Collegiate Tennis

The USTA has announced a significant investment in PlayReplay, an innovative electronic line calling system. This partnership will bring PlayReplay's accurate and user-friendly technology to junior and collegiate tennis events across the U.S., enhancing fairness and player development.
April 7, 2023
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Dagens Nyheter
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Press

New Technology Steps In as Referee in Tennis Disputes

As player disputes on court increase, new technology is stepping in to resolve disagreements. PlayReplay's advanced system, featured in Dagens Nyheter, offers precise line-calling and performance analysis, ensuring fairness and elevating the tennis experience.
January 11, 2023
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Ny Teknik
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Press

PlayReplay Line-Calling: 99.9% Accuracy

Swedish tech company PlayReplay, co-founded by two engineers, has developed an line-calling system boasting an impressive 99.9% accuracy. This innovative technology leverages advanced camera vision to ensure fair play and provide detailed performance analysis for players.
December 23, 2022
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Dagens Industri
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Press

PlayReplay Lands Big Tournament Debut in Stockholm

PlayReplay's innovative officiating and analytics system is now live on all 14 courts at the Salk Open, the world's largest indoor junior tennis tournament in Stockholm. This significant installation highlights PlayReplay's growing impact in sports technology.
June 30, 2022
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Dagens Industri
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Press

Swedes' Technology Decides on the Tennis Court

PlayReplay, a Swedish tech company, is making waves with its advanced technology that acts as a virtual referee on the tennis court. Featured in Di Digital, their system offers precise line-calling and performance insights, ensuring fair play and enhancing the experience for players and coaches.