April 7, 2023
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Press
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Dagens Nyheter

New Technology Steps In as Referee in Tennis Disputes

John Doe
Club Manager, Ace Tennis
PlayReplay Featured in Dagens Nyheter

Dagens Nyheter reports on how new technology is becoming an essential tool to resolve on-court disagreements among tennis players. PlayReplay's innovative system is highlighted for its ability to accurately determine line calls, reducing disputes and fostering a more harmonious playing environment.

Precise Line-Calling and Player Insights

PlayReplay's advanced camera-based system provides a highly accurate method for line-calling, giving players definitive answers to contentious points. Beyond just officiating, the technology also offers valuable performance data, allowing players to analyze their game and improve their skills. This dual functionality enhances both fair play and athlete development.

Enhancing the Tennis Experience for All

By integrating cutting-edge technology into the sport, PlayReplay addresses a growing need for reliable and impartial officiating, particularly in recreational and competitive settings where professional referees may not always be present. This commitment aligns with PlayReplay's mission to make tennis more transparent, engaging, and enjoyable for everyone.

PlayReplay Featured in Dagens Nyheter

Dagens Nyheter reports on how new technology is becoming an essential tool to resolve on-court disagreements among tennis players. PlayReplay's innovative system is highlighted for its ability to accurately determine line calls, reducing disputes and fostering a more harmonious playing environment.

Precise Line-Calling and Player Insights

PlayReplay's advanced camera-based system provides a highly accurate method for line-calling, giving players definitive answers to contentious points. Beyond just officiating, the technology also offers valuable performance data, allowing players to analyze their game and improve their skills. This dual functionality enhances both fair play and athlete development.

Enhancing the Tennis Experience for All

By integrating cutting-edge technology into the sport, PlayReplay addresses a growing need for reliable and impartial officiating, particularly in recreational and competitive settings where professional referees may not always be present. This commitment aligns with PlayReplay's mission to make tennis more transparent, engaging, and enjoyable for everyone.

Contents Overview

Exciting Innovations
Importance of Accuracy
Enhancing Experience
New Era
Conclusion

News

USTA
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April 30, 2026
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Press

Historic 5-Year Deal: PlayReplay and USTA Launch Largest ELC Deployment in ITF History

In a landmark move for global tennis, the USTA has entered a five-year collaboration with PlayReplay to bring Electronic Line-Calling (ELC) to every hard-court match on the USTA Pro Circuit. This represents the largest deployment of ELC on ITF tournaments in history, ensuring a fair, data-driven pathway for the world's future tennis stars.
Tennis Canada
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March 20, 2026
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Press

Tennis Canada and PlayReplay Announce Exclusive Partnership

Following a successful pilot phase, Tennis Canada has officially named PlayReplay its exclusive Electronic Line-Calling (ELC) partner. As the only silver-certified system approved by the federation, PlayReplay will debut at the Fischer Indoor Junior Nationals this month and provide year-round performance data at Toronto’s Sobeys Stadium.
Sports Business Journal
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August 28, 2025
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Partnership

ITA Signs Three-Year Partnership with PlayReplay for ELC

The Intercollegiate Tennis Association (ITA) has signed a three-year partnership with PlayReplay, making it the exclusive electronic line-calling provider for top ITA championships. This agreement follows a successful pilot and solidifies PlayReplay's role in enhancing fairness and sportsmanship in collegiate tennis.