PlayReplay, an AI-powered intelligent court system for racquet sports, today announced an investment from Alfvén & Didrikson (A&D). Leading this fundraise, A&D invests a total of USD 12 million alongside other investors, including Centre Court Capital, ExM Investment Partners, Charbe Partners, Crimson Sports Capital, and a fund managed by LionTree.
PlayReplay offers real-time electronic line calling (ELC), coaching tools, and analytics, enabling players to access advanced technology previously reserved for the highest professional tier. The technology is transformational, bringing fair play to tennis while making the game more data-driven and interactive. Players and federations worldwide appreciate the solution for its potential to drastically improve the sport and increase participation.
The company has established a strong and unique position in its segment, being the only ITF Silver-certified system for indoor, outdoor, and real-time ELC. PlayReplay serves customers across Europe and North America and has long-standing partnerships with leading organizations, including the United States Tennis Association (USTA), the Intercollegiate Tennis Association (ITA), and Pickleball Inc.
PlayReplay recently announced exclusive partnerships with both the German Tennis Federation (DTB) and Tennis Canada (TC), as well as a framework agreement with the USTA to provide ELC services for all WTT tournaments across the U.S. for the next five years, marking what is likely the largest deployment of ELC at this level in history.
“PlayReplay is one of the fastest-growing companies we’ve invested in, operating in a massive market with more than 250,000 courts in the U.S. alone. Hans, Mattias, and the team have built impressive technology with strong execution, and we’re excited to support them in the next phase of growth,” says Måns Alfvén, Co-founder of Alfvén & Didrikson.
The investment will support PlayReplay’s continued international expansion and the further rollout of its technology across clubs, federations, and tournaments. Additionally, the funds will be allocated for system development in new sports. With investors spanning three continents and a proven track record in building leading tech businesses, PlayReplay is well-positioned to access all key global markets.
"This investment marks a significant milestone on our roadmap to redefine the tennis experience for every player on the planet. The strong interest from investors serves as proof of our product's value and the traction we are gaining in the market. We are incredibly grateful for the resources, advice, and practical support that A&D has already provided, and we foresee a tremendously supportive collaboration,” says Hans Lundstam, CEO and Co-founder of PlayReplay.
“Seeing the technology we’ve built make a real difference for players, coaches, and federations is what drives us. This investment gives us the opportunity to bring that to many more courts and sports worldwide,” adds Mattias Hanqvist, CPO and Co-founder of PlayReplay.
PlayReplay, an AI-powered intelligent court system for racquet sports, today announced an investment from Alfvén & Didrikson (A&D). Leading this fundraise, A&D invests a total of USD 12 million alongside other investors, including Centre Court Capital, ExM Investment Partners, Charbe Partners, Crimson Sports Capital, and a fund managed by LionTree.
PlayReplay offers real-time electronic line calling (ELC), coaching tools, and analytics, enabling players to access advanced technology previously reserved for the highest professional tier. The technology is transformational, bringing fair play to tennis while making the game more data-driven and interactive. Players and federations worldwide appreciate the solution for its potential to drastically improve the sport and increase participation.
The company has established a strong and unique position in its segment, being the only ITF Silver-certified system for indoor, outdoor, and real-time ELC. PlayReplay serves customers across Europe and North America and has long-standing partnerships with leading organizations, including the United States Tennis Association (USTA), the Intercollegiate Tennis Association (ITA), and Pickleball Inc.
PlayReplay recently announced exclusive partnerships with both the German Tennis Federation (DTB) and Tennis Canada (TC), as well as a framework agreement with the USTA to provide ELC services for all WTT tournaments across the U.S. for the next five years, marking what is likely the largest deployment of ELC at this level in history.
“PlayReplay is one of the fastest-growing companies we’ve invested in, operating in a massive market with more than 250,000 courts in the U.S. alone. Hans, Mattias, and the team have built impressive technology with strong execution, and we’re excited to support them in the next phase of growth,” says Måns Alfvén, Co-founder of Alfvén & Didrikson.
The investment will support PlayReplay’s continued international expansion and the further rollout of its technology across clubs, federations, and tournaments. Additionally, the funds will be allocated for system development in new sports. With investors spanning three continents and a proven track record in building leading tech businesses, PlayReplay is well-positioned to access all key global markets.
"This investment marks a significant milestone on our roadmap to redefine the tennis experience for every player on the planet. The strong interest from investors serves as proof of our product's value and the traction we are gaining in the market. We are incredibly grateful for the resources, advice, and practical support that A&D has already provided, and we foresee a tremendously supportive collaboration,” says Hans Lundstam, CEO and Co-founder of PlayReplay.
“Seeing the technology we’ve built make a real difference for players, coaches, and federations is what drives us. This investment gives us the opportunity to bring that to many more courts and sports worldwide,” adds Mattias Hanqvist, CPO and Co-founder of PlayReplay.
