June 30, 2022
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Press
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Dagens Industri

Swedes' Technology Decides on the Tennis Court

John Doe
Club Manager, Ace Tennis
PlayReplay's Groundbreaking Technology

Di Digital highlights PlayReplay, a Swedish tech company at the forefront of revolutionizing tennis officiating. Their innovative system is designed to act as a virtual referee, providing accurate and instant decisions on the tennis court, a crucial advancement in sports technology.

Precision and Performance Insights

PlayReplay's technology extends beyond simple line calls. By tracking ball and player movements with high precision, it offers comprehensive data and insights that help players understand their game better. This focus on data-driven improvement aligns perfectly with enhancing athlete development and training effectiveness.

The Minds Behind the Innovation

The article features the company's journey, including the visionary founders Hans Lundstam and Mattias Hanqvist, and their dedicated team. It also touches upon key investors and advisors who have backed PlayReplay's mission, underscoring the strong validation and confidence in their cutting-edge solution.

Impact on the Tennis Community

PlayReplay's system is already implemented at various clubs and academies, proving its reliability and ease of use in real-world scenarios. This widespread adoption signals a shift towards more transparent and engaging tennis experiences, ensuring fair play and fostering a deeper understanding of the game for all participants.

PlayReplay's Groundbreaking Technology

Di Digital highlights PlayReplay, a Swedish tech company at the forefront of revolutionizing tennis officiating. Their innovative system is designed to act as a virtual referee, providing accurate and instant decisions on the tennis court, a crucial advancement in sports technology.

Precision and Performance Insights

PlayReplay's technology extends beyond simple line calls. By tracking ball and player movements with high precision, it offers comprehensive data and insights that help players understand their game better. This focus on data-driven improvement aligns perfectly with enhancing athlete development and training effectiveness.

The Minds Behind the Innovation

The article features the company's journey, including the visionary founders Hans Lundstam and Mattias Hanqvist, and their dedicated team. It also touches upon key investors and advisors who have backed PlayReplay's mission, underscoring the strong validation and confidence in their cutting-edge solution.

Impact on the Tennis Community

PlayReplay's system is already implemented at various clubs and academies, proving its reliability and ease of use in real-world scenarios. This widespread adoption signals a shift towards more transparent and engaging tennis experiences, ensuring fair play and fostering a deeper understanding of the game for all participants.

Contents Overview

Exciting Innovations
Importance of Accuracy
Enhancing Experience
New Era
Conclusion

News

USTA
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April 30, 2026
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Press

Historic 5-Year Deal: PlayReplay and USTA Launch Largest ELC Deployment in ITF History

In a landmark move for global tennis, the USTA has entered a five-year collaboration with PlayReplay to bring Electronic Line-Calling (ELC) to every hard-court match on the USTA Pro Circuit. This represents the largest deployment of ELC on ITF tournaments in history, ensuring a fair, data-driven pathway for the world's future tennis stars.
Tennis Canada
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March 20, 2026
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Press

Tennis Canada and PlayReplay Announce Exclusive Partnership

Following a successful pilot phase, Tennis Canada has officially named PlayReplay its exclusive Electronic Line-Calling (ELC) partner. As the only silver-certified system approved by the federation, PlayReplay will debut at the Fischer Indoor Junior Nationals this month and provide year-round performance data at Toronto’s Sobeys Stadium.
Sports Business Journal
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August 28, 2025
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Partnership

ITA Signs Three-Year Partnership with PlayReplay for ELC

The Intercollegiate Tennis Association (ITA) has signed a three-year partnership with PlayReplay, making it the exclusive electronic line-calling provider for top ITA championships. This agreement follows a successful pilot and solidifies PlayReplay's role in enhancing fairness and sportsmanship in collegiate tennis.